Design by Projects of Imagination .POI is a multidisciplinary design studio based in Melbourne .
Chin Chin is a restaurant serving no-frills, quality Asian cuisine in a dynamic and fast paced environment. The brand was created by Projects of Imagination. The graphic identity reflects the tongue-in-cheek, youthful pop-culture attitude and POI developed multiple communication touch-points, from the ever changing rock-poster wall to the 'Adults Only' wine list, to the neon signage throughout. POI also recently developed the graphic system for Chin Chin's sultry basement bar, 'Go Go'.I love the clever approach to this brand and how open Chin Chin was to making these changes which have surely made them stand out from the rest.